How To Grow Your Business Through Online Advertising In Nigeria.
The desire of every business owner irrespective of what service or products you renders, is to make sales.
Sales is not just given out service in exchange for money but how much turnover you are making to multiply your profit.
The disruption of the Traditional marketing by the invisible digital media ushers in a new wave of market opportunities to businesses.
While those who have their eyes open to see the future of advertising business wake up early to this reality, many who are yet to adopt the emerging trend get stuck in the traditional system that is gradually eroding by the waves of the growing technology.
Reasons why you see many small and medium businesses who could grow to become global business, fold up because of their inadequacy to adopt the new market trend.
What will you do to be seen in a crowded market where everyone around you is selling thesame product or service you renders?
Why will someone buy from you instead of the one at their neighbourhood who is making so much noise on how best his products or services solve real problems.
Have you visited a GSM market where sellers go extra way to hire DJs and dancers to drag attention to their shop through music?
This norm portray those using such form of advertising as the most popular in a market square.
But if I may ask, do you need all the traditional noise with high incurring cost to make sales?
Could there be an alternative way to drive traffic to a shop on a Location?
The Digital Marketing Advantage.
You can create engaging online ads in multiple formats and target people who actually need your product or service.
There are number of helpful tools available, to ensure that you are creating delightful ads and optimizing your ads budget.
# What Are These Tools?
There are different types of online advertising but we are going to discuss the fundamentals that anyone can grab to make good use of.
1• Social Media Advertising.
Social media advertising keep waxing stronger having billions users every month.
This form of advertising utilizes social networking platforms like Facebook, Instagram, LinkedIn etc.
The Goal is to create content that users will share with their network.
• Organic, and
• Paid social media, where ads are sponsored using a budget to reach target audience.
You can utilize Social media advertising in the following ways;
• To drive traffic to your business website
• Increase your brand awareness
• Create new opportunities
• Get customer insight.
2• Display Advertising
A form of advertising that conveys a commercial message visually using rich media (videos, photos), text or other graphics.
It allows you the choice to decide where your ads are seen.
Digital platforms like YouTube, Google Partner sites, G-mail that record over 1 billion users monthly are target spot for display advertising.
Display advertising help advertisers who want to create brand awareness reach to a wide range of Internet users.
Google Adwords help you to create your display ads copy.
3• Search Ads.
Text ads appear on SERP with an extension, this is strategically designed using users online search Journey.
The use of Keywords is important to optimize your ads copy specific for what the user queries in the search engine.
Advertisers can bid for the most searched Keyboard to stay on the first SERP- search engine result page.
It is expected that anyone who makes a query on search engine want more information about their search, and search ads help you achieve high conversation rate when used.
4• Pay Per Click
PPC allows you to pay only when user click on your ads.
This means, you have control over your campaign budget, what you spend and when to spend.
The unique advantage of Pay-Per-Click advertising is that Google don’t just reward the highest bidders for that ad space, they reward the highest-quality ads.
Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.
When creating ads copy make sure it meet Google quality assurance policy hence Google serve only qulity result to searchers.
How Do You Manage Your Pay-Per-Click?
• Optimize Your landing Pages:
Always modify and enhance the content and Calls-To-Action (CTAs) of your landing pages to support with individual search queries in order to boost conversion rates.
• Split Ad Groups:
Improve your Click-Through Rate (CTR) by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
• Assess expensive PPC keywords:
Try to review expensive, under-performing keywords and shut them off if necessary to help you achieve specific result.
• Add PPC Keywords: Expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business.
5• Re-targeting And Re-marketing.
You wouldn’t want to miss visitors to your business website, you will want to keep them coming by creating ads that target visitors who in a way got to your shop started a journey but did not complete.
You are sending “Messengers” to them this time with a discount in price for the item they visited on your website.
Your own Unique Selling Point- USP to get visitors back into your site may be different but make sure its something that will bait them back.
There is need for online marketing campaigns to be carefully planned and executed in line with the objectives of Key Performing Indicators (KPI) clearly spelt out.
The reason why others may not get the kind of result you achieve advertising online may just be these missing details of clearly outlining their campaign strategy.
Do you need support to start an online marketing campaign?
JeblizWorld have a professional team that is in charge of managing your online advertising campaigns, search engine marketing, social networks in real time.
To request information send us mail